My Favorite ABM Productivity Hacks for Friday

My Favorite ABM Productivity Hacks for this Friday.


1. I focus on just 3 key target accounts that could move the needle for our pipeline.
-No distractions, just focused work on personalized outreach or account research.

2. I pick 1 high-value account, craft a personalized piece of content for them(an email or a LinkedIn message), and 'Send' before the weekend.
-It helps build momentum into the next week.

3. I end the week by personalizing one campaign that could help convert a key enterprise account.
-Whether a targeted email or refining messaging based on new insights, that single action keeps the momentum going for next week.

4. I take 30 minutes to analyze one big win from the past and 1 lesson learned with our target accounts.
-That small learning sets us up for smarter ABM moves next week!

5. I pick 3 target accounts and plan next week's ABM plays for them.
-Updating research, refining messaging, or planning a new outreach sequence, this simple action helps hit the ground running on Monday.

I would do any one of these on a Friday.